In the fast-paced world of digital marketing, SEO remains an essential part of a successful online presence. Yet, even the most advanced enterprises can falter, reducing their online visibility and engagement. At Integral, we’ve pinpointed some common mistakes and we’re ready to help you navigate around these pitfalls with solutions that keep your strategy both current and effective.

Ignoring the significance of long-tail keywords for voice searches

Voice search queries have become 35 times more common than in recent times, signalling a shift that brands cannot afford to ignore. While traditional search keywords tend to be short, voice searches favour longer, more conversational phrases.

Solution: Incorporate longer, question-based phrases into your content to reflect natural speech patterns. This strategy not only embraces voice search trends but also increases your content's relevance and accessibility.

Overlooking local SEO

With 76% of smart home speaker users performing local searches weekly, and mobile voice searches being three times more likely to be local than text searches, local SEO is more crucial than ever. However, many businesses frequently miss the chance to connect with their immediate geographic audience.

Solution: Include location-based keywords and phrases in your content and ensure accurate business listings on maps and local directories. By maximising your local presence, you can significantly increase foot traffic and local brand awareness.

Failing to optimise for mobile

In an age where mobile devices reign supreme for internet access, a mobile-friendly website is indispensable. This is another essential SEO factor that leads to poor user experiences and lower search rankings.

Solution: Make your website responsive so it adapts seamlessly to the screen of any device. Sites that are optimised for mobile provide a better user experience and enhance your SEO ranking. And search engines prioritise them, so not only will you keep your visitors happy, but you’ll also be doing your business a favour!

Skipping meta descriptions and title tags

Meta descriptions and title tags are crucial SEO elements that offer a snapshot of your webpage content to search engines and users. And even though they’ve been important for quite some time, it’s still common for businesses to neglect these elements or use them inefficiently, missing out on the chance to boost click-through rates and rankings.

Solution: Craft your meta descriptions and title tags with care to grab attention and reflect your page content accurately. This not only improves visibility but also encourages more clicks to your website.

Disregarding the impact of an FAQ page

The surge in question-based searches means websites with detailed content are more likely to rank well in voice searches. An FAQ page is a straightforward yet potent way to include those longer keyword phrases that are characteristic of voice searches.

Solution: Allocate a page to thoroughly answer frequently asked questions. This aids in voice search optimisation and enhances the overall user experience by making valuable information easily accessible.

Integral understands that SEO is more than just about keywords and links; it’s about creating a seamless, informative, and user-friendly digital experience for your audience. By steering clear of these common mistakes, you ensure your brand remains competitive and visible. 

If you need assistance reviewing, developing, or executing your SEO strategy, we’re here to help.