Business Chamber Queensland sought to revitalise its outdated website and streamline its vast content ecosystem, which spanned hundreds of pages. The goal was clear: simplify navigation, enhance user experience (UX), and make vital services and information easily accessible. To address these needs, Integral introduced a sleek, modern design website, powered by WordPress and integrated with Salesforce, that prioritised usability.
Security was a cornerstone, with an integrated SSL certificate ensuring safe browsing. Features like a quick-access submenu, a prominent search bar, and custom widgets empower both the Chamber team and their users. Tools such as maturity assessments and member directories provide invaluable resources, all tailored to meet the specific needs of the audience.
Integral collaborated seamlessly with a Salesforce implementation partner to create an integrated membership portal, providing premium content, resources and e-Commerce for members. This portal is now a cornerstone for Business Chamber Queensland’s training, resources, and events online shop, all designed to enhance engagement and value. The project also included integrations with Marketo for streamlined email marketing and analytics tools like Google Analytics and Facebook Pixel, for data-driven decision-making.
Working in agile methodology allowed us to deliver incremental improvements and remain responsive to the Chamber’s feedback throughout the project. The result? A website and membership portal that not only reflect the professionalism and vision of Business Chamber Queensland but also set a new standard for user experience in the not-for-profit sector.
The digital ecosystem now empowers the Chamber with flexibility in content management and provides a seamless, interactive experience for users. This collaboration demonstrates Integral’s commitment to excellence and our ability to adapt and deliver innovative solutions tailored to our clients’ unique challenges.
As we look back on 2024, this partnership stands out as a shining example of how Integral’s expertise and collaborative approach can drive meaningful digital transformation.
"Being part of the BCQ website transformation was incredibly rewarding. Knowing that an improved platform and user experience will support thousands of businesses in our region accessing the Chamber’s valuable services is truly fulfilling. This project required a blend of strategy, technical expertise, and creativity... everything I’m passionate about. Collaborating with such a talented team, both at the Chamber and Integral, made the experience even more enjoyable.
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Daniela Castro
Digital Consultant and Project Lead
